MODERN WEARABLE DEVICES: WHEN LIFESTYLE, DESIGN AND TECHNOLOGY STYLISHLY COLLIDE

Not too long ago, you had to choose between your need to stay connected to your wearable and the streamlined look of a sleek, traditional bracelet or watch. It’s a tough call, but one you don’t have to make anymore. We’ve found that when stylish design and cutting-edge technology meet, it’s the start of a beautiful (and smart) relationship, which we’ve named Fossil Q. Our Fossil Q collection features smart technology styled into wearables that stay in tune with your essential fitness apps. Fossil Q wearable devices are compatible with Android and iOS operating systems, yet look the part as your favourite watch or bracelet. Curious yet? This is not your typical smartwatch or activity tracker.

WEARABLE TECHNOLOGY: IT’S WHAT’S ON THE INSIDE THAT (LITERALLY) COUNTS

Never ones to ignore a good challenge, we took on the design opportunities that wearable tech presented us with the Q Founder whilst staying true to our core design beliefs. With the collections of wearables that follow, you’ll still see the vintage inspiration, beautiful materials and the traditional details we’re known for – only rebooted with cutting-edge technology. Easily stay connected with your essential fitness apps and weekly goals. And if you like to change up your style, you’re going to love changing up your wearable devices with interchangeable straps and other ways to customise. (We’re embracing this evolving smart technology thing in exciting ways!)

WEARABLE TECH THAT WORKS OVER TIME TO HELP MEET YOUR FITNESS GOALS

So you’re a traditional kind of guy. You want your wearable technology to complement your killer suit and tie. We get it. Our Q wearables offer the option of a traditional and subtle accessory, which tracks your movement when in use, collecting your various activities such as walking, running and cycling. And if you need to literally step up your activity, Q wearable tech works with top fitness applications that you already know and love.

WEARABLES CUE YOUR ACTIVE LIFESTYLE

We love the sportiness and functionality fitness bands in and outside the gym, but maybe wish they went better with that little black dress or sleek suit. Good news! The Q collection of wearable devices for women includes options that look like one of your favourite bracelets with a leather band for work and a silicone band for working out. Q wearable tech for men is crafted in polished steel and black leather alongside silicone bands for those hard workouts. Receive filtered notifications from your favourite contacts and track everything from steps to calories, all whilst keeping track of who’s contacting you with subtle haptic vibrations from your wearable devices. And did we mention these wearables have interchangeable straps? So you can sport as many looks as you want. Talk about style options.

FOSSIL Q WEARABLE TECHNOLOGY IS A SIGN OF THE (EXCITING) TIMES

This is an exciting time for us at Fossil. When we first started designing and creating watches three decades ago, we saw an opportunity to offer stylish, superior-quality timepieces that would endure the every day. Who could have dreamed then that something like wearable tech was even possible? Our Fossil Q Collection of wearable devices is a culmination of what has always been most important to us: you and your life’s evolving needs. It’s been our goal to Q your activity, Q your notifications and Q your curiosity with connected wearables. So consider this your friendly Q to give our latest smartwatches and activity trackers a look.